About Marnie Burke de Guzman
For more than twenty years, Burke de Guzman has served in both nonprofit executive and project director roles helping to lead cultural organizations in better understanding their audiences and developing innovative strategies, programs, and content to engage stakeholders, serve visitors, and accommodate users more effectively. Clients have included the Bill T. Jones/Arnie Zane Dance Company, FOR-SITE Foundation, Fort Mason Center, Golden Gate National Parks Conservancy, Game Face Productions, KQED, the Kadist Art Foundation, the Pew Center for Arts & Culture, the Museum of Fine Arts, Houston, and the Walker Art Center.
Prior to founding ArtRise Projects, Burke de Guzman was director of marketing and audience strategy at the San Francisco Museum of Modern Art, where she oversaw marketing, public relations, editorial, and visitor services. As a member of the executive team, she led strategic communications and program and content development efforts for SFMOMA’s 75th anniversary celebration, as well as for the launch of the museum’s $610 million expansion project and partnership with the Doris and Donald Fisher Collection of contemporary art. From 2006 to 2008, Burke de Guzman directed West Coast website development and organizational market intelligence efforts at the global nonprofit One Economy. Previously, she was director of external affairs at the UC Berkeley Art Museum and Pacific Film Archive, where she oversaw marketing, graphic design, and visitor services, in addition to supporting efforts to plan a new facility and directing capital campaign communications.
She has also worked with Acoustiguide Worldwide, Inc. and Museum Management Consultants, and has conducted extensive audience and program evaluation projects funded by The Bush Foundation, The Pew Charitable Trusts, and The Wallace Foundation. Burke de Guzman began her career as a journalist working as a cultural writer for newspapers such as the San Francisco Examiner and the Boston Phoenix.
Burke de Guzman is also a cofounder and steering committee member of the Art Museum Marketing Association (AMMA) and has served on the Board of Directors at the Headlands Center for the Arts and the organizing committee for Northern California chapter of ArtTable. She is a frequent speaker at national conferences and teaches courses on strategic marketing and audience engagement for nonprofits.
Marnie Burke de Guzman ArtRise Principal
Anandamayi Arnold, Who We Are, 2013; paper collage with acrylic paint. © Anandamayi Arnold and ArtRise Projects.