Branding, Visitor Engagement & Capital Campaign, 2000–2006

As a member of the BAMPFA executive management team, Marnie Burke de Guzman’s long-term strategic responsibilities consisted of planning for a new museum facility and team leadership of capital campaign efforts. Accomplishments included the creation of a cohesive institutional brand still in use today; the planning and execution of a communication strategy resulting in raising $40 million for the new building; increasing admissions revenue by 38 percent in a time of decreasing program volume; increasing facility rental income by 260 percent; supporting the growth of membership revenue by 26 percent; and developing a student engagement program that became a national model. As external affairs director, Burke de Guzman led marketing, public relations, development communications, publications, graphic design, and visitor services at this arts organization focusing on film and contemporary and Asian art.