International Orange Exhibition, 2012

FOR-SITE Foundation, San Francisco

What we did: Engagement | Planning | Production

Marnie Burke de Guzman led integrated exhibition planning, interpretive content, and marketing communications for a signature element of the Golden Gate Bridge 75th anniversary celebration: International Orange, an exhibition of 15 contemporary art commissions installed at Fort Point in 2012. Burke de Guzman directed exhibition implementation; all online and on-site elements of the communications and interpretive plan; and partnerships with the National Park Service (NPS) and Golden Gate National Parks Conservancy (GGNPC). She hired and supervised the team of editorial, interactive and web production, videography, graphic design, publicity, and visitor services staff that created this landmark exhibition drawing more than 150,000 visitors. Following the close of the exhibition, Burke de Guzman led the redesign and relaunch of the FOR-SITE Foundation website.

International Orange was recognized as one of most exemplary and innovative public art projects in the United States in 2012 by the Americans for the Arts’ Public Art Network Year in Review program.

IO_0313 copy

Image Credits

  • Top: Allison Smith, Fort Point Bunting, 2012 (installation view); photo: Ben Blackwell, courtesy FOR-SITE Foundation.
  • Middle: Doug Hall, Chrysopylae, 2012 (installation view); photo: Ben Blackwell, courtesy FOR-SITE Foundation.
  • Bottom left: International Orange banner, 2012 (installation view); photo: Jan Stürmann, courtesy FOR-SITE Foundation.
  • Bottom right: Stephanie Syjuco, The International Orange Commemorative Store (A Proposition), 2012 (installation view); photo: Jan Stürmann, courtesy FOR-SITE Foundation.