For-Site Foundation

International Orange Exhibition

Dates

2011 – 2013

Location

San Francisco

What we did

Plan

Produce

Engage


In 2012, ArtRise Projects Principal Marnie Burke de Guzman led integrated exhibition planning, interpretive content, and marketing communications for a signature element of the Golden Gate Bridge 75th anniversary celebration: International Orange, an exhibition of 15 contemporary art commissions installed at Fort Point from May 25 – October 28, 2012. As Special Projects Director, Burke de Guzman directed exhibition implementation; all online and on-site elements of the communications and interpretive plan; and partnerships with the National Park Service (NPS) and Golden Gate National Parks Conservancy (GGNPC). She hired and supervised the team of editorial, interactive and web production, videography, graphic design, publicity, and visitor services staff that created this landmark exhibition drawing more than 150,000 visitors. Following the close of the exhibition, Burke de Guzman led the redesign and relaunch of the FOR-SITE Foundation website.

 

International Orange was recognized as one of most exemplary and innovative public art projects in the United States in 2012 by the Americans for the Arts’ Public Art Network Year in Review program.

PROJECT TEAM


ALBINO CROW PHOTOGRAPHY

Jan Stürmann, Video Production

ARTRISE PROJECTS

Marnie Burke de Guzman, Principal — Managing Project Director

FOR-SITE FOUNDATION

Cheryl Haines, Executive Director — Exhibition Curator

Lisa Martin, Associate Program Director

J Clark Editorial

Juliet Clark, Writer and Editor

L B Consulting

Laura Bradley Davis, Communications Strategy

INDUSTRY

Jennifer Burke, Principal — Visual Design

SILO MEDIA

Jeff den Broeder, Web and Interactive Video Producer

PRESS COVERAGE


NEW YORK TIMES

A Bridge’s Golden Years

IMAGE CREDITS

Top: Allison Smith, Fort Point Bunting (installation view), 2012. Photo: Ben Blackwell, courtesy FOR-SITE Foundation.

Middle left: Doug Hall, Chrysopylae (installation view), 2012. Photo: Ben Blackwell, courtesy FOR-SITE Foundation.
Middle right: International Orange banner (installation view), 2012. Photo: Jan Stürmann, courtesy FOR-SITE Foundation.
Bottom right: Stephanie Syjuco, The International Orange Commemorative Store (A Proposition) (installation view), 2012. Photo: Jan Stürmann, courtesy FOR-SITE Foundation.
Bottom right: Anandamayi Arnold, Fiesta Queens, 2012. Photo: Jan Stürmann, courtesy FOR-SITE Foundation.