The Pew Center for Arts & Heritage

Strategic Communications & Engagement Plan

Dates

2013 – 2015

Location

Philadelphia

What we did

Plan

Engage


Following the consolidation of the Pew Charitable Trusts’ arts and cultural grantmaking under the auspices of The Pew Center for Arts & Heritage, ArtRise Projects developed a Strategic Communications and Engagement Plan focused on updating and defining the Center’s brand identity and extending the influence and impact of its programs and research. ArtRise Projects worked with the Center’s executive team to position the Center as a leader and advocate for excellence, innovation, and public impact in the arts, philanthropic, and nonprofit sectors; generate visibility and appreciation for the organization and its grantees — and by extension, the cultural community in Philadelphia; and build the Center’s internal communications capacity.

PROJECT TEAM


ARTRISE PROJECTS

Marnie Burke de Guzman, Principal — Strategic Audience Engagement Planning

Laura Bradley Davis, Communications Counsel — Strategic Audience Engagement Planning

The PEW CENTER FOR ARTS & HERITAGE

Paula Marincola, Executive Director

Peter Nesbett, Center Research Strategist, Senior Specialist, Exhibitions

Laura Silverman, Associate Director for Administration

IMAGE CREDITS

Top composite image: Opening spread from The Pew Center for Arts & Heritage Annual Report, 2012. Image: The Pew Center for Arts & Heritage.

Spread image, left: Virgil Marti, VIP Room, Part of Philagrafika 2010, The Graphic Unconscious at the Galleries at Moore, Moore College of Art and Design, 2010. Image: The Pew Center for Arts & Heritage.

Spread image, right: Tania Isaac, The Pew Fellow in the Arts, Choreography, 2011. Photo: Steve Belkowitz.