CLIMATE ONE AT THE COMMONWEALTH CLUB

Strategic Brand, Website & Audience Engagement Counsel

Dates

2013 – Present

Location

San Francisco

What we did

Plan

Engage


ArtRise Projects developed a Strategic Engagement Plan focused on updating and defining Climate One’s brand identity; extending the influence and impact of its public programs and media; and building the organization’s audience and communications capacity. Working with Climate One’s Executive Producer Greg Dalton and a team of advisors, ArtRise principal Burke de Guzman provided counsel regarding positioning Climate One as a leadership forum for the dialogue surrounding energy, the economy, and the environment, as well as on generating increased visibility and appreciation for the program, its speakers, and audiences. As part of this effort, Burke de Guzman helped assemble the project team for and provided counsel on the redesign and relaunch of the Climate One website, led and implemented by the collaborative software development and design firm Carbon 5.

 

In 2017, she guided Climate One in setting a communications and engagement strategy for the celebration of its 10th Anniversary and move into the Commonwealth Club’s new building on San Francisco’s Embarcadero. From 2019-2020, ArtRise facilitated a strategic planning process based on in-depth audience research to support Climate One’s evolution as a national media leader on the climate crisis.

 

In 2024, Marnie Burke de Guzman began serving on Climate One’s leadership transition committee providing counsel regarding long-term succession planning, stakeholder engagement, and organizational development.

PROJECT TEAM


ARTRISE PROJECTS

Marnie Burke de Guzman, Principal — Strategic Audience Engagement Counsel

Stefanie Demong, Project Director, Communications & Interpretation

CARBON FIVE

David Hendee, Partner & Director of Design

Don Thompson, Owner & COO

CLIMATE ONE

Jane Ann Chien, Producer

Greg Dalton, Founder and Host

FUNICULAR MEDIA

Anthony Hall, Web Development for Climate One

INDEPENDENT CONSULTANT

Sarah Berg, Audience Research and Strategy

IMAGE CREDITS

Top image: Jane Goodall greeting fans at Climage One event, 2017. Photos: Climate One.

Bottom left: Jane Mayer and Greg Dalton, 2017. Photo: Climate One.
Bottom right composite image: Felicia Marcus; a budding scientist and Jane Goodall enthusiast; Al Gore; Rev. Dr. Gerald Durley; Emily Kirsch; and Ai Weiwei, 2017. Photos: Climate One.